THE GAMBLIFICATION OF GAMING
Do video games put young people more at risk of developing a gambling disorder?
Video games are a normal and often positive part of childhood and adolescence. Many games encourage creativity, social connection, and problem-solving. However, some modern games include features that closely resemble gambling — a trend often referred to as “gamblification.”
Understanding how these features work can help parents make informed choices, start meaningful conversations, and reduce the risk of gambling-related harm later in life.
WHAT DOES “GAMBLIFICATION” MEAN?
Gamblification refers to gambling-like elements built into games that are not traditionally considered gambling. These features use chance-based rewards, excitement, and anticipation to keep players engaged — often encouraging repeated spending or continued play.
While these mechanics may seem harmless, they can shape how young people think about risk, reward, and money.
COMMON GAMBLING-LIKE FEATURES IN GAMES
These features are designed to tap into emotional responses like anticipation, excitement, and urgency — similar to how gambling products are designed.
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Players spend money (or in-game currency) for a chance to receive a random item, rather than knowing what they’re buying.
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Small purchases that add up over time, often encouraged through limited-time offers or repeated prompts.
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Outcomes that feel “almost like a win,” increasing excitement and the urge to keep playing.
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In-game money that can make it harder to track real-world spending.
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Advancement or competitive advantages that require spending money rather than skill alone.
WHY THIS MATTERS FOR YOUTH AND YOUNG ADULTS
Children and teens are still developing the parts of the brain responsible for impulse control, decision-making, and understanding long-term consequences. Exposure to gambling-like mechanics at a young age can:
Normalize risk-taking and reward-chasing
Blur the line between gaming and gambling
Increase sensitivity to excitement-based rewards
Make future gambling behaviors feel more familiar or less risky
Research has shown that early exposure to gambling-like experiences is associated with higher risk of gambling problems later in life — especially when combined with stress, peer influence, or easy online access.
HOW GAMBLING-LIKE FEATURES CAN SHOW UP WITHOUT YOU REALIZING
Gamblification isn’t always obvious. A game may look age-appropriate or cartoon-based while still including chance-based purchases or reward systems. Some warning signs include:
Pressure to buy items to “keep up” or stay competitive
Frustration or irritability when unable to spend money
Hiding purchases or minimizing spending
Strong emotional reactions to wins and losses
Increasing time or money spent despite negative consequences
If something feels off, it’s worth taking a closer look.
WHEN TO SEEK SUPPORT
If gaming or gambling-like behaviors are causing stress, financial strain, conflict, or emotional distress — for your child or your family — support can help.
You don’t need to wait for a crisis to reach out. Education, prevention resources, and confidential support are available for parents, caregivers, and families navigating these concerns.
HELP IS AVAILABLE
The Indiana Problem Gambling Help Line offers confidential support, information, and referrals for individuals and families impacted by gambling-related harm.
Call: 1-800-994-8448
Text: INGAMB to 53342
Support is available whether you’re seeking prevention tools, guidance, or next steps.